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    BYHOURS advert airs on German television – The Making of the ¨Caterpillar¨ spot

    BYHOURS is in a period of expansion, and looking to consolidate new markets outside of Spain. Germany was the next logical stage for BYHOURS to target, with an ample receptive market to the microstay concept from both hotels and customers, a TV campaign seemed the best way to introduce BYHOURS to new customers as well as consolidate it’s already known presence. BYHOURS has already had television campaigns in Spain and Italy but never before in Germany and the idea was to make it a memorable advert to capture attention mainly and make people want to discover BYHOURS. BYHOURS worked with the international marketing company DCMN which has an office based…